My name is Pär Carlsson I am an experienced Graphic Designer and Art Director with a long and diverse background in visual communication. Over more than two decades in the industry, I have worked across a wide range of formats, platforms, and sectors – from traditional print and packaging to digital campaigns, motion graphics, brand development, and internal communication. My work is characterized by a combination of strong conceptual thinking, attention to detail, and a clear understanding of how design supports both strategic and commercial goals.

Throughout my career, I’ve taken on both creative and operational roles, often managing multiple projects simultaneously under tight deadlines. I am used to navigating complex workflows, collaborating with different stakeholders, and delivering high-quality results on time. With a solid command of the Adobe Creative Suite, Microsoft 365, Figma, and various production tools, I can move seamlessly between idea development, design, and final production – regardless of media or context.

My professional approach is grounded in structure, consistency, and clarity, while always aiming to create communication that engages, informs, and adds value. Whether working independently or in a team, I bring commitment, adaptability, and a strong sense of responsibility to every assignment.